Most sport and esports organizations are focused on winning. But winning in a sustainable way can only be achieved with continuous improvement and iteration. Said in another way, with constant growth.
So esports teams, or any person, team or company based on performance are growth focused. Everything they do is aimed at growing as fast as possible. Growth in this context doesn’t mean increasing size or volume (hiring more people). It means increasing knowledge and the ability to execute that knowledge.
The process from increasing knowledge to performing sustainably to the greatest of our abilities is what I call UKAC: